{"id":961,"date":"2016-07-11T17:18:07","date_gmt":"2016-07-11T11:48:07","guid":{"rendered":"https:\/\/www.cdnsol.com\/blog\/?p=961"},"modified":"2024-10-09T15:09:02","modified_gmt":"2024-10-09T09:39:02","slug":"magento-seo-checklist-for-ecommerce-website","status":"publish","type":"post","link":"https:\/\/www.cdnsol.com\/blog\/magento-seo-checklist-for-ecommerce-website\/","title":{"rendered":"Magento SEO Checklist &#8211;  Dont Forget to Implement All These in Your Ecommerce Website"},"content":{"rendered":"<p>SEO can make or creak any website, but it\u2019s especially critical for magento sites whose success depends on attracting, converting, retaining and delighting the most customers. SEO optimization of a magento site (Ecommerce website) is more complicated that have thousands of product listings.<\/p>\n<p>Before moving towards learning SEO tips for your Magento website optimization, it is important to know why you need search engine optimization (SEO) for your website.<\/p>\n<ul>\n<li>Do you prefer online shopping after being redirected from a social networking site or social media site rather than searching for a product on Google? Most of the web users prefer Google for their product before making any online purchase. Therefore, search can ultimately bring more traffic than social sites on your magento store.<\/li>\n<li>According to a recent behavioral study, 75% of WWW users do not scroll over the first page of Google search results.<\/li>\n<li>A long-standing magento online store receives 68% of its customers through search engines rather than redirection through social media sites.<\/li>\n<\/ul>\n<p>So these are some Magento SEO facts that you should know before implementing or planning any SEO strategy for your magento website.<\/p>\n<p><a href=\"ttps:\/\/www.cdnsol.com\/blog\/wp-content\/uploads\/2016\/07\/Magento-SEO-Optimization.png\" rel=\"attachment wp-att-963\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" title=\"Magento SEO Optimization\" src=\"https:\/\/www.cdnsol.com\/blog\/wp-content\/uploads\/2016\/07\/Magento-SEO-Optimization.png\" alt=\"Magento SEO Optimization\" width=\"540\" height=\"360\" \/><\/a><\/p>\n<p>Here are some effective SEO strategies for your magento store to reached to the loyal or convertible online purchasers: &#8211;<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.cdnsol.com\/blog\/magento-seo-checklist-for-ecommerce-website\/#Title_Description_of_Products_should_be_Unique_%E2%80%93\" >Title &amp; Description of Products should be Unique: &#8211;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.cdnsol.com\/blog\/magento-seo-checklist-for-ecommerce-website\/#Incorporate_Customer_Reviews_%E2%80%93\" >Incorporate Customer Reviews: &#8211;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.cdnsol.com\/blog\/magento-seo-checklist-for-ecommerce-website\/#Optimize_Page_Loading_Speed_%E2%80%93\" >Optimize Page Loading Speed: &#8211;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.cdnsol.com\/blog\/magento-seo-checklist-for-ecommerce-website\/#Use_Long_Tail_Keywords_%E2%80%93\" >Use Long Tail Keywords: &#8211;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.cdnsol.com\/blog\/magento-seo-checklist-for-ecommerce-website\/#Make_Navigation_Natural_%E2%80%93\" >Make Navigation Natural: &#8211;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.cdnsol.com\/blog\/magento-seo-checklist-for-ecommerce-website\/#Write_Gripping_Meta-Data_%E2%80%93\" >Write Gripping Meta-Data: &#8211;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.cdnsol.com\/blog\/magento-seo-checklist-for-ecommerce-website\/#Include_Product_Images_Videos_%E2%80%93\" >Include Product Images &amp; Videos: &#8211;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.cdnsol.com\/blog\/magento-seo-checklist-for-ecommerce-website\/#Add_Rich_Snippets_%E2%80%93\" >Add Rich Snippets: &#8211;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.cdnsol.com\/blog\/magento-seo-checklist-for-ecommerce-website\/#URL_Structure_Should_be_Search_Friendly_%E2%80%93\" >URL Structure Should be Search Friendly: &#8211;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.cdnsol.com\/blog\/magento-seo-checklist-for-ecommerce-website\/#Keep_Live_Your_Out-of-Stock_Product_Pages_%E2%80%93\" >Keep Live Your Out-of-Stock Product Pages: &#8211;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.cdnsol.com\/blog\/magento-seo-checklist-for-ecommerce-website\/#Optimize_Internal_Search_Functionality_%E2%80%93\" >Optimize Internal Search Functionality: &#8211;<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Title_Description_of_Products_should_be_Unique_%E2%80%93\"><\/span><strong>Title &amp; Description of Products should be Unique: &#8211; <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you are making duplicate title or descriptions for your ecommerce website products than believe me you are creating big hurdle for your website to list in first page of Google. Search engine will find it as duplicate content and will penalize your site. Product descriptions are your opportunity to entice visitors to buy your products.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Incorporate_Customer_Reviews_%E2%80%93\"><\/span><strong>Incorporate Customer Reviews: &#8211;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Product pages with customers positive reviews convert website visitors into product buyers because reviews build credibility and provide social proof to prospective buyers. According to SEO perspective, products pages that features reviews rank higher on Google because reward pages that are frequently updated with unique and fresh content.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Optimize_Page_Loading_Speed_%E2%80%93\"><\/span><strong>Optimize Page Loading Speed: &#8211; <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>40% of visitors to your product pages will leave if your site will not load within three seconds, and 80% of visitors won&#8217;t come back on your website if they are unhappy by your website&#8217;s loading speed. This factors is also applicable for mobile version of your website.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Use_Long_Tail_Keywords_%E2%80%93\"><\/span><strong>Use Long Tail Keywords: &#8211; <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Online buyers who search using a long-tail keyword typically know exactly what they are looking to purchase. So implement long tail keywords in your magento store is a good idea.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Make_Navigation_Natural_%E2%80%93\"><\/span><strong>Make Navigation Natural: &#8211; <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The navigation of your magento website should be create in natural way. Dont add the unnecessary categories or products by which the user get confused.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Write_Gripping_Meta-Data_%E2%80%93\"><\/span><strong>Write Gripping Meta-Data: &#8211; <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Dont create meta data automatically for product pages. The meta tags of your magento website should be unique, catchy and contain keywords within it. So be sure to include persuasive call-to-action phrase while drawing the metadata text.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Include_Product_Images_Videos_%E2%80%93\"><\/span><strong>Include Product Images &amp; Videos: &#8211; <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Add effective images &amp; videos in product pages while keeping page load times in mind, and remember to tag them with relevant metadata so they will show up in image based searches as well.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Add_Rich_Snippets_%E2%80%93\"><\/span><strong>Add Rich Snippets: &#8211; <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Implementing rich snippets in your Magento website will result better in search results &amp; also achieve higher rankings. Google rewards ecommerce product pages that use rich snippets because the search engine&#8217;s goal is to return the most relevant search result to improve the user experience. So dont forget to implement rich snippets on your product pages.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"URL_Structure_Should_be_Search_Friendly_%E2%80%93\"><\/span><strong>URL Structure Should be Search Friendly: &#8211; <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>According to SEO, every URL should be unique and optimized according to page&#8217;s primary keyword. You can use the following URL structure for category &amp; product pages of your ecommerce website:<\/p>\n<p>Category: &#8211; yourdomain.com\/category<\/p>\n<p>Sub Category Page: &#8211; yourdomain.com\/category\/sub-category<\/p>\n<p>Product Page: &#8211; yourdomain.com\/category\/sub-category\/product-name<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Keep_Live_Your_Out-of-Stock_Product_Pages_%E2%80%93\"><\/span><strong>Keep Live Your Out-of-Stock Product Pages: &#8211; <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You will think, why to keep live to your out-of-stock pages while they will not make any revenue? If some of your product will get out-of-stock it means, people are really liking that product or it may ranked on top. So you can take benefit of that product page while showing other relevant products on that page. You can also inform your visitors, when it will be back in stocks.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Optimize_Internal_Search_Functionality_%E2%80%93\"><\/span><strong>Optimize Internal Search Functionality: &#8211; <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Internal search function in a Magento Ecommerce website can return the most relevant search results. So be aware of not to make any spelling mistake in your product or category pages. You can also enable the predictive searches in your internal search function.<\/p>\n<p>Apart from all these, you should frequently test your website for errors, analyse keywords &amp; competitors, monitor Google&#8217;s latest algorithm updates.<\/p>\n<p>Isn&#8217;t it amazing? At <a href=\"https:\/\/www.cdnsol.com\/\" target=\"_blank\" rel=\"noopener\">CDN Solutions Group<\/a>, we have developed many ecommerce websites using latest ecommerce platforms while targeting the revenue generation in mind. If you also need a suggestion or guidance for your ecommerce website, <a href=\"https:\/\/www.cdnsol.com\/contact-us\/\" target=\"_blank\" rel=\"noopener\">feel free to send us a free quote here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SEO can make or creak any website, but it\u2019s especially critical for magento sites whose success depends on attracting, converting,<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1089],"tags":[413,466,465,461,462,460,464,463],"class_list":["post-961","post","type-post","status-publish","format-standard","hentry","category-web-development","tag-best-ecommerce-website-development-company","tag-best-magento-website-development-company","tag-best-seo-techniques-for-magento-website","tag-ecommerce-seo-optimization-2016","tag-latest-magento-seo-optimization-techniques","tag-magento-seo-optimization-2016","tag-magento-website-seo-checklist","tag-seo-optimization-for-magento-website"],"_links":{"self":[{"href":"https:\/\/www.cdnsol.com\/blog\/wp-json\/wp\/v2\/posts\/961","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cdnsol.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cdnsol.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cdnsol.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cdnsol.com\/blog\/wp-json\/wp\/v2\/comments?post=961"}],"version-history":[{"count":17,"href":"https:\/\/www.cdnsol.com\/blog\/wp-json\/wp\/v2\/posts\/961\/revisions"}],"predecessor-version":[{"id":4913,"href":"https:\/\/www.cdnsol.com\/blog\/wp-json\/wp\/v2\/posts\/961\/revisions\/4913"}],"wp:attachment":[{"href":"https:\/\/www.cdnsol.com\/blog\/wp-json\/wp\/v2\/media?parent=961"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cdnsol.com\/blog\/wp-json\/wp\/v2\/categories?post=961"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cdnsol.com\/blog\/wp-json\/wp\/v2\/tags?post=961"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}