{"id":890,"date":"2020-02-19T16:19:05","date_gmt":"2020-02-19T10:49:05","guid":{"rendered":"https:\/\/www.cdnsol.com\/blog\/?p=890"},"modified":"2024-10-09T15:00:00","modified_gmt":"2024-10-09T09:30:00","slug":"review-and-rating-schema-for-business-products","status":"publish","type":"post","link":"https:\/\/www.cdnsol.com\/blog\/review-and-rating-schema-for-business-products\/","title":{"rendered":"A Quick Guide For Review Schema Markup"},"content":{"rendered":"<p style=\"text-align: justify;\">One of the latest evolutions in Digital Marketing is <strong>Schema Markup<\/strong>. In the age of Hummingbird and Rankbrain\u00a0<b>Schema markup<\/b>\u00a0is especially\u00a0<b>important<\/b>. How a search engine interprets the context of a query will determine the quality of a search result.\u00a0<b>Schema<\/b> can provide context to an otherwise ambiguous webpage. Review Schema markup is one of the most effective SEO activities today. Once you grasp the concept and method of schema markup, you can boost your website in SERPs i. e search engine result pages.<\/p>\n<p>Structure data markup is a piece of semantic vocabulary code that you put on your website to ease the search engines&#8217; return of more informative results for users.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.cdnsol.com\/blog\/review-and-rating-schema-for-business-products\/#Why_do_Websites_Need_Schema\" >Why do Websites Need Schema?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.cdnsol.com\/blog\/review-and-rating-schema-for-business-products\/#Schema_Markup_Formats\" >Schema Markup Formats<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.cdnsol.com\/blog\/review-and-rating-schema-for-business-products\/#Schema_Markups_for_Ratings_and_Reviews\" >Schema Markups for Ratings and Reviews<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.cdnsol.com\/blog\/review-and-rating-schema-for-business-products\/#Lets_Understand_Types_of_Schema_Markups_for_Reviews\" >Let&#8217;s Understand Types of Schema Markups for Reviews<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.cdnsol.com\/blog\/review-and-rating-schema-for-business-products\/#1_A_single_review_with_a_single_rating_%E2%80%93\" >1. A single review with a single rating &#8211;<\/a><ul class='ez-toc-list-level-6' ><li class='ez-toc-heading-level-6'><ul class='ez-toc-list-level-6' ><li class='ez-toc-heading-level-6'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.cdnsol.com\/blog\/review-and-rating-schema-for-business-products\/#Credit_%E2%80%93_Google_Developers\" >Credit &#8211; Google Developers<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.cdnsol.com\/blog\/review-and-rating-schema-for-business-products\/#2_Aggregate_Rating_Schema_Markup\" >2. Aggregate Rating Schema Markup:\u00a0<\/a><ul class='ez-toc-list-level-6' ><li class='ez-toc-heading-level-6'><ul class='ez-toc-list-level-6' ><li class='ez-toc-heading-level-6'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.cdnsol.com\/blog\/review-and-rating-schema-for-business-products\/#Credit_%E2%80%93_Google_Developers-2\" >Credit &#8211; Google Developers<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.cdnsol.com\/blog\/review-and-rating-schema-for-business-products\/#Create_and_Implement_Review_Schema_Markups\" >Create and Implement Review Schema Markups<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Why_do_Websites_Need_Schema\"><\/span>Why do Websites Need Schema?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Schema helps search engines to understand in a better way what your website is all about. Schema helps in:<\/p>\n<ol>\n<li>Content Recognition<\/li>\n<li>Brand Awareness<\/li>\n<li>Clarify Local Businesses<\/li>\n<li>Directly Promotes Events<\/li>\n<li>Business Details Display<\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"Schema_Markup_Formats\"><\/span><strong>Schema Markup Formats<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When Google finds valid reviews and rating markup, they may show the stars and rating count for your products or other things in SERPs. The schema markup is available in 3 formats which are<\/p>\n<ul>\n<li><em>JSON-LD Format<\/em><\/li>\n<li><em>Micro-Data Format<\/em><\/li>\n<li><em>RDFa Format<\/em><\/li>\n<\/ul>\n<p><strong>JSON-LD\u00a0<\/strong> &#8211;<\/p>\n<p>Stands for <strong>JavaScript Object Notation for Linked Data<\/strong>, which consists of multi-dimensional arrays (think: list of attribute-value pairs). It is an implementation format for structuring data analogous to Microdata and RDFa. Source: <a href=\"https:\/\/moz.com\/blog\/json-ld-for-beginners\" target=\"_blank\" rel=\"noopener\">MOZ guide for Schema Markups.<\/a><\/p>\n<p>It is an open standard format that is used to transmit data between the server and <a href=\"https:\/\/www.cdnsol.com\/web-development\" target=\"_blank\" rel=\"noopener\">web application<\/a> as a substitute for XML. In JSON-LD, the notation uses \u201c@context\u201d and \u201c@type\u201d attributes to specify the vocabulary.<\/p>\n<p>Example of JSON-LD :<\/p>\n<p><span style=\"color: #666699;\">&lt;script type=\u201dapplication\/ld+json\u201d&gt;<\/span><br \/>\n<span style=\"color: #666699;\">{\u201c@context\u201d:\u201dhttp:\/\/schema.org\/\u201d,<\/span><br \/>\n<span style=\"color: #666699;\">\u201c@type\u201d: \u201cBook\u201d,<\/span><br \/>\n<span style=\"color: #666699;\">\u201cname\u201d: \u201cWar and Peace\u201d,<\/span><br \/>\n<span style=\"color: #666699;\">\u201cauthor\u201d: \u201cLeo Tolstoy \u201d,<\/span><br \/>\n<span style=\"color: #666699;\">\u201coffers\u201d:{\u201citemOffered\u201d: \u201c#record\u201d}}<\/span><br \/>\n<span style=\"color: #666699;\">&lt;\/script&gt;<\/span><\/p>\n<p><strong>Microdata<\/strong>&#8211;<\/p>\n<p>Microdata is a tiny bit of data. You can use it for your HTML code. It helps to improve the way \u201chow search engines read your webpages and display on search engine result pages (SERPs).\u201d<\/p>\n<p>Example of Microdata :<\/p>\n<p><span style=\"color: #666699;\">&lt;div itemscope itemtype=\u201dhttp:\/\/schema.org\/Book\u201d&gt;<\/span><br \/>\n<span style=\"color: #666699;\">&lt;h3 itemprop=\u201dname\u201d&gt;From The Heart&lt;\/h3&gt;<\/span><br \/>\n<span style=\"color: #666699;\">&lt;table summary=\u201dBibliographic Details\u201d&gt;<\/span><br \/>\n<span style=\"color: #666699;\">&lt;tr&gt;<\/span><br \/>\n<span style=\"color: #666699;\">&lt;th&gt;Main Author: &lt;\/th&gt;<\/span><br \/>\n<span style=\"color: #666699;\">&lt;td itemprop=\u201dauthor\u201d&gt;C.McLean Alan&lt;\/td&gt;<\/span><br \/>\n<span style=\"color: #666699;\">&lt;\/tr&gt;<\/span><br \/>\n<span style=\"color: #666699;\">&lt;\/table&gt;<\/span><br \/>\n<span style=\"color: #666699;\">&lt;\/div&gt;<\/span><br \/>\n<span style=\"color: #666699;\">&lt;table summary=\u201dHoldings details\u201d&gt;<\/span><\/p>\n<p><strong>RDFa<\/strong>&#8211;<\/p>\n<p>Resource Description Framework in Attributes or RDFa is recommended by the World Wide Web Consortium. RDFa is commonly used in the head and body sections of an HTML page. RDFa, tagged data in code for machine readability.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Schema_Markups_for_Ratings_and_Reviews\"><\/span>Schema Markups for Ratings and Reviews<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Now how to provide Reviews and Ratings for the services and products for your website? So, Google supports reviews and ratings for a great variety of online properties \u2013 businesses, products, and creative material like music or movies \u2013 so the possibilities are seemingly endless in enhancing your website in the Google SERP.<\/p>\n<p style=\"text-align: justify;\">Let&#8217;s have a look at\u00a0<a href=\"http:\/\/schema.org\/Review\" target=\"_blank\" rel=\"noopener\">review schema markups<\/a> options available for your ease. Explore schema.org\u2019s markup vocabulary specifically used for ratings and reviews, and get a general idea and options you have available for taking advantage of your reviews in the SERPs.<\/p>\n<figure style=\"width: 811px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/schema.org\/Review\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/s3.amazonaws.com\/awr.blog\/blog\/wp-content\/uploads\/2016\/05\/16163303\/review-schema-markups.png\" alt=\"Review Schema Markups\" width=\"811\" height=\"563\" title=\"\"><\/a><figcaption class=\"wp-caption-text\"><span style=\"color: #999999;\"><em><strong>Review Schema Markups<\/strong><\/em><\/span><\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"Lets_Understand_Types_of_Schema_Markups_for_Reviews\"><\/span>Let&#8217;s Understand Types of Schema Markups for Reviews<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As per schema.org, there are mainly two types of review schema markups available:<\/p>\n<h4><span class=\"ez-toc-section\" id=\"1_A_single_review_with_a_single_rating_%E2%80%93\"><\/span>1. A single review with a single rating &#8211;<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify;\">When you are using\u00a0Single Review\/Rating schema markup for the product or the services,\u00a0things are pretty straightforward. The number of items available to add to your code \u2013 the product reviewed, the review body, the author, the date published, the review rating, and the publisher.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/s3.amazonaws.com\/awr.blog\/blog\/wp-content\/uploads\/2016\/05\/16163515\/google-individual-reviews.png\" alt=\"google individual reviews\" title=\"\"><\/p>\n<h6><span class=\"ez-toc-section\" id=\"Credit_%E2%80%93_Google_Developers\"><\/span><span style=\"color: #999999;\"><em><strong>Credit &#8211; Google Developer<\/strong><\/em>s<\/span><span class=\"ez-toc-section-end\"><\/span><\/h6>\n<p>But the most important part\u00a0here is defining the scale for your rating \u2013 5-point (which is Google\u2019s default) or your own custom rating system. You\u2019ll have different markups for each.<\/p>\n<p>&nbsp;<\/p>\n<figure style=\"width: 749px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/s3.amazonaws.com\/awr.blog\/blog\/wp-content\/uploads\/2016\/05\/16163409\/review-type-definition.png\" alt=\"Review Type Definition\" width=\"749\" height=\"474\" title=\"\"><figcaption class=\"wp-caption-text\"><span style=\"color: #999999;\"><em><strong>Review Type Definition<\/strong><\/em><\/span><\/figcaption><\/figure>\n<p>Let&#8217;s have some examples of code for <strong>Embedded Review Schema Markup <\/strong>in all Schema formats<\/p>\n<p><strong>Microdata Format &#8211;<\/strong><\/p>\n<pre><span style=\"color: #666699;\">&lt;div itemscope itemtype=\"http:\/\/schema.org\/Product\"&gt;<\/span>\r\n<span style=\"color: #666699;\">&lt;img itemprop=\"image\" src=\"abc.jpg\" alt=\"ABC\"\/&gt;<\/span>\r\n<span style=\"color: #666699;\">&lt;span itemprop=\"name\"&gt;Your Product Name&lt;\/span&gt;<\/span>\r\n<span style=\"color: #666699;\">&lt;div itemprop=\"review\" itemscope itemtype=\"http:\/\/schema.org\/Review\"&gt; Review:<\/span>\r\n<span style=\"color: #666699;\">&lt;span itemprop=\"reviewRating\" itemscope itemtype=\"http:\/\/schema.org\/Rating\"&gt;<\/span>\r\n<span style=\"color: #666699;\">&lt;span itemprop=\"ratingValue\"&gt;5&lt;\/span&gt; -<\/span>\r\n<span style=\"color: #666699;\">&lt;\/span&gt;<\/span>\r\n<span style=\"color: #666699;\">&lt;b&gt;\"&lt;span itemprop=\"name\"&gt;Rating Title&lt;\/span&gt;\" &lt;\/b&gt; by<\/span>\r\n<span style=\"color: #666699;\">&lt;span itemprop=\"author\" itemscope itemtype=\"http:\/\/schema.org\/Person\"&gt;<\/span>\r\n<span style=\"color: #666699;\">&lt;span itemprop=\"name\"&gt;Person Name who is giving review&lt;\/span&gt;&lt;\/span&gt;, written on<\/span>\r\n<span style=\"color: #666699;\">&lt;meta itemprop=\"datePublished\" content=\"2020-03-01\"&gt;Date<\/span>\r\n<span style=\"color: #666699;\">&lt;div itemprop=\"reviewBody\"&gt;Person review&lt;\/div&gt;<\/span>\r\n<span style=\"color: #666699;\">&lt;span itemprop=\"publisher\" itemscope itemtype=\"http:\/\/schema.org\/Organization\"&gt;<\/span>\r\n<span style=\"color: #666699;\">&lt;meta itemprop=\"name\" content=\"Organization Name\"&gt;<\/span>\r\n<span style=\"color: #666699;\">&lt;\/span&gt;<\/span>\r\n<span style=\"color: #666699;\">&lt;\/div&gt;<\/span>\r\n<span style=\"color: #666699;\">&lt;\/div&gt;<\/span><\/pre>\n<p align=\"justify\"><strong>RDFa Format &#8211;<\/strong><\/p>\n<pre><span style=\"color: #666699; font-family: Consolas, Monaco, monospace;\">&lt;div vocab=\"http:\/\/schema.org\/\" typeof=\"Review\"&gt;<\/span><span style=\"color: #666699;\"> &lt;div property=\"itemReviewed\" typeof=\"PropertyType\"&gt;<\/span>\r\n<span style=\"color: #666699;\"> &lt;img property=\"image\" src=\"abc.jpg\" alt=\"ABC\"\/&gt;<\/span>\r\n<span style=\"color: #666699;\"> &lt;span property=\"name\"&gt;Property Name&lt;\/span&gt;<\/span>\r\n<span style=\"color: #666699;\"> &lt;\/div&gt;<\/span>\r\n<span style=\"color: #666699;\"> &lt;span property=\"reviewRating\" typeof=\"http:\/\/schema.org\/Rating\"&gt;<\/span>\r\n<span style=\"color: #666699;\"> &lt;span property=\"ratingValue\"&gt;4&lt;\/span&gt;<\/span>\r\n<span style=\"color: #666699;\"> &lt;\/span&gt; stars -<\/span>\r\n<span style=\"color: #666699;\"> &lt;b&gt;\"&lt;span property=\"name\"&gt;Review Title&lt;\/span&gt;\" &lt;\/b&gt;<\/span>\r\n<span style=\"color: #666699;\"> &lt;span property=\"author\" typeof=\"http:\/\/schema.org\/Person\"&gt;<\/span>\r\n<span style=\"color: #666699;\"> &lt;span property=\"name\"&gt;Reviewer Name&lt;\/span&gt;<\/span>\r\n<span style=\"color: #666699;\"> &lt;\/span&gt;<\/span>\r\n<span style=\"color: #666699;\"> &lt;span property=\"reviewBody\"&gt;Full Review&lt;\/span&gt;<\/span>\r\n<span style=\"color: #666699;\"> &lt;div property=\"publisher\" typeof=\"Organization\"&gt;<\/span>\r\n<span style=\"color: #666699;\"> &lt;meta property=\"name\" content=\"Organization Name\"&gt;<\/span>\r\n<span style=\"color: #666699;\"> &lt;\/div&gt;<\/span>\r\n<span style=\"color: #666699;\"> &lt;\/div&gt;\r\n\r\n<\/span>Another example of <strong style=\"font-family: Georgia, 'Times New Roman', 'Bitstream Charter', Times, serif;\">Embedded Review With Rating <\/strong>for all formats<\/pre>\n<p><strong>Microdata Format &#8211;\u00a0<\/strong><\/p>\n<pre><span style=\"color: #666699;\">&lt;span itemscope itemtype=\"http:\/\/schema.org\/Review\"&gt;<\/span>\r\n<span style=\"color: #666699;\">&lt;span itemprop=\"itemReviewed\" itemscope itemtype=\"http:\/\/schema.org\/Thing\"&gt;<\/span>\r\n<span style=\"color: #666699;\">&lt;span itemprop=\"name\"&gt;Thing Name&lt;\/span&gt;<\/span>\r\n<span style=\"color: #666699;\">&lt;\/span&gt;<\/span>\r\n<span style=\"color: #666699;\">&lt;span itemprop=\"author\" itemscope itemtype=\"http:\/\/schema.org\/Person\"&gt;<\/span>\r\n<span style=\"color: #666699;\">&lt;span itemprop=\"name\"&gt;Author Name&lt;\/span&gt;<\/span>\r\n<span style=\"color: #666699;\">&lt;\/span&gt;<\/span>\r\n<span style=\"color: #666699;\">&lt;span itemprop=\"reviewRating\" itemscope itemtype=\"http:\/\/schema.org\/Rating\"&gt;<\/span>\r\n<span style=\"color: #666699;\"><strong>Rating:<\/strong><\/span>\r\n<span style=\"color: #666699;\">&lt;span itemprop=\"ratingValue\"&gt;7&lt;\/span&gt; out of<\/span>\r\n<span style=\"color: #666699;\">&lt;span itemprop=\"bestRating\"&gt;10&lt;\/span&gt;<\/span>\r\n<span style=\"color: #666699;\">&lt;\/span&gt;<\/span>\r\n<span style=\"color: #666699;\">&lt;span itemprop=\"publisher\" itemscope itemtype=\"http:\/\/schema.org\/Organization\"&gt;<\/span>\r\n<span style=\"color: #666699;\">&lt;meta itemprop=\"name\" content=\"Organization Name\"&gt;<\/span>\r\n<span style=\"color: #666699;\">&lt;\/span&gt;<\/span>\r\n<span style=\"color: #666699;\">&lt;\/span&gt;<\/span><\/pre>\n<p align=\"justify\"><strong>RDFa Format: &#8211;\u00a0<\/strong><\/p>\n<pre><span style=\"color: #666699; font-family: Consolas, Monaco, monospace;\">&lt;span vocab=\"http:\/\/schema.org\/\" typeof=\"Review\"&gt;<\/span>\r\n<span style=\"color: #666699; font-family: Consolas, Monaco, monospace;\">\u00a0&lt;span property=\"itemReviewed\" typeof=\"Thing\"&gt;<\/span>\r\n<span style=\"color: #666699; font-family: Consolas, Monaco, monospace;\">\u00a0&lt;span property=\"name\"&gt;Thing Name&lt;\/span&gt;\r\n<\/span><span style=\"color: #666699; font-family: Consolas, Monaco, monospace;\">\u00a0&lt;\/span&gt;<\/span>\r\n<span style=\"color: #666699; font-family: Consolas, Monaco, monospace;\">\u00a0&lt;span property=\"author\" typeof=\"Person\"&gt;<\/span>\r\n<span style=\"color: #666699; font-family: Consolas, Monaco, monospace;\">\u00a0&lt;span property=\"name\"&gt;Person Name&lt;\/span&gt;<\/span>\r\n<span style=\"color: #666699; font-family: Consolas, Monaco, monospace;\">\u00a0&lt;\/span&gt;<\/span>\r\n<span style=\"color: #666699; font-family: Consolas, Monaco, monospace;\">\u00a0&lt;span property=\"reviewRating\" typeof=\"Rating\"&gt;<\/span>\r\n<span style=\"color: #666699; font-family: Consolas, Monaco, monospace;\">\u00a0Rating:<\/span><span style=\"color: #666699; font-family: Consolas, Monaco, monospace;\">&lt;span property=\"ratingValue\"&gt;7&lt;\/span&gt; out of<\/span>\r\n<span style=\"color: #666699; font-family: Consolas, Monaco, monospace;\">\u00a0&lt;span property=\"bestRating\"&gt;10&lt;\/span&gt;<\/span>\r\n<span style=\"color: #666699; font-family: Consolas, Monaco, monospace;\">\u00a0&lt;\/span&gt;<\/span>\r\n<span style=\"color: #666699; font-family: Consolas, Monaco, monospace;\">\u00a0&lt;span property=\"publisher\" typeof=\"Organization\"&gt;<\/span>\r\n<span style=\"color: #666699; font-family: Consolas, Monaco, monospace;\">\u00a0&lt;meta property=\"name\" content=\"Organization Name\"&gt;<\/span>\r\n<span style=\"color: #666699; font-family: Consolas, Monaco, monospace;\">\u00a0&lt;\/span&gt;<\/span>\r\n<span style=\"color: #666699;\"> &lt;\/span&gt;<\/span><\/pre>\n<p><strong>JSON-LD Format: &#8211;\u00a0<\/strong><\/p>\n<pre><span style=\"color: #666699; font-family: Consolas, Monaco, monospace;\">&lt;script type=\"application\/ld+json\"&gt;<\/span>\r\n<span style=\"color: #666699; font-family: Consolas, Monaco, monospace;\">{<\/span><span style=\"color: #666699; font-family: Consolas, Monaco, monospace;\">\"@context\": \"http:\/\/schema.org\/\",<\/span>\r\n<span style=\"color: #666699; font-family: Consolas, Monaco, monospace;\">\"@type\": \"Review\",<\/span>\r\n<span style=\"color: #666699; font-family: Consolas, Monaco, monospace;\">\"itemReviewed\": {<\/span><span style=\"color: #666699; font-family: Consolas, Monaco, monospace;\">\"@type\": \"Thing\",<\/span><span style=\"color: #666699; font-family: Consolas, Monaco, monospace;\">\"name\": \"Thing Name\"<\/span><span style=\"color: #666699; font-family: Consolas, Monaco, monospace;\">},<\/span>\r\n<span style=\"font-family: Consolas, Monaco, monospace; color: #666699;\">\"author\": {<\/span><span style=\"font-family: Consolas, Monaco, monospace; color: #666699;\">\"@type\": \"Person\",<\/span><span style=\"font-family: Consolas, Monaco, monospace; color: #666699;\">\"name\": \"Person Name\"<\/span><span style=\"font-family: Consolas, Monaco, monospace; color: #666699;\">},<\/span>\r\n<span style=\"font-family: Consolas, Monaco, monospace; color: #666699;\">\"reviewRating\": {<\/span><span style=\"font-family: Consolas, Monaco, monospace; color: #666699;\">\"@type\": \"Rating\",<\/span><span style=\"font-family: Consolas, Monaco, monospace; color: #666699;\">\"ratingValue\": \"7\",<\/span><span style=\"font-family: Consolas, Monaco, monospace; color: #666699;\">\"bestRating\": \"10\"<\/span><span style=\"font-family: Consolas, Monaco, monospace; color: #666699;\">},<\/span>\r\n<span style=\"font-family: Consolas, Monaco, monospace; color: #666699;\">\"publisher\": {<\/span><span style=\"font-family: Consolas, Monaco, monospace; color: #666699;\">\"@type\": \"Organization\",<\/span><span style=\"font-family: Consolas, Monaco, monospace; color: #666699;\">\"name\": \"Organization Name\"<\/span><span style=\"font-family: Consolas, Monaco, monospace; color: #666699;\">}<\/span>\r\n<span style=\"color: #666699; font-family: Consolas, Monaco, monospace;\">}<\/span><span style=\"color: #666699; font-family: Consolas, Monaco, monospace;\">&lt;\/script&gt;<\/span><\/pre>\n<hr \/>\n<h4 align=\"justify\"><span class=\"ez-toc-section\" id=\"2_Aggregate_Rating_Schema_Markup\"><\/span><strong>2. Aggregate Rating Schema Markup:\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify;\">Another way of rating schema markup will be Aggregate Rating, if you have multiple reviews available and an average rating calculated, you can use the aggregate rating markup.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/s3.amazonaws.com\/awr.blog\/blog\/wp-content\/uploads\/2016\/05\/16163515\/google-individual-reviews.png\" alt=\"google individual reviews\" title=\"\"><\/p>\n<h6><span class=\"ez-toc-section\" id=\"Credit_%E2%80%93_Google_Developers-2\"><\/span><span style=\"color: #999999;\"><em><strong>Credit &#8211; Google Developer<\/strong><\/em>s<\/span><span class=\"ez-toc-section-end\"><\/span><\/h6>\n<p>There is one major difference between the both is <strong>&#8220;Count Options&#8221;. <\/strong>By default, it is on a 5-scale rating system, so if you have a different rating system, you can use the best rating\/worst rating additions.<\/p>\n<figure style=\"width: 747px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/s3.amazonaws.com\/awr.blog\/blog\/wp-content\/uploads\/2016\/05\/16163617\/aggregate-ratings-markup.png\" alt=\"Aggregate Ratings Markup\" width=\"747\" height=\"383\" title=\"\"><figcaption class=\"wp-caption-text\"><span style=\"color: #999999;\"><em><strong>Aggregate Rating Markup<\/strong><\/em><\/span><\/figcaption><\/figure>\n<p align=\"justify\">Let&#8217;s have an example of code written for <strong>Aggregate Rating<\/strong>\u00a0in All Schema Formats:<\/p>\n<p align=\"justify\"><strong>Microdata Format &#8211;<\/strong><\/p>\n<pre><span style=\"color: #333399;\">&lt;div itemscope itemtype=\"http:\/\/schema.org\/ThingProperty\"&gt;<\/span>\r\n<span style=\"color: #333399;\">&lt;h2 itemprop=\"name\"&gt; Thing Name &lt;\/h2&gt;<\/span>\r\n<span style=\"color: #333399;\">&lt;div itemprop=\"description\"&gt;Thing Description.&lt;\/div&gt;<\/span>\r\n<span style=\"color: #333399;\">&lt;div itemprop=\"aggregateRating\" itemscope itemtype=\"http:\/\/schema.org\/AggregateRating\"&gt;<\/span>\r\n<span style=\"color: #333399;\">&lt;div&gt;Thing rating:<\/span>\r\n<span style=\"color: #333399;\">&lt;span itemprop=\"ratingValue\"&gt;88&lt;\/span&gt; out of<\/span>\r\n<span style=\"color: #333399;\">&lt;span itemprop=\"bestRating\"&gt;100&lt;\/span&gt; with<\/span>\r\n<span style=\"color: #333399;\">&lt;span itemprop=\"ratingCount\"&gt;20&lt;\/span&gt; ratings<\/span>\r\n<span style=\"color: #333399;\">&lt;\/div&gt;<\/span>\r\n<span style=\"color: #333399;\">&lt;\/div&gt;<\/span>\r\n<span style=\"color: #333399;\">&lt;\/div&gt;<\/span>\r\n<\/pre>\n<p><span style=\"color: #000000;\"><strong>RDFa Format: &#8211;\u00a0 <\/strong><\/span><\/p>\n<pre><span style=\"color: #333399;\">&lt;div vocab=\"http:\/\/schema.org\/\" typeof=\"ThingType\"&gt;<\/span>\r\n<span style=\"color: #333399;\">&lt;h2 property=\"name\"&gt; Thing Name &lt;\/h2&gt;<\/span>\r\n<span style=\"color: #333399;\">&lt;div property=\"description\"&gt;Thing Description&lt;\/div&gt;<\/span>\r\n<span style=\"color: #333399;\">&lt;div property=\"aggregateRating\" typeof=\"AggregateRating\"&gt;<\/span>\r\n<span style=\"color: #333399;\">&lt;div&gt;Thing rating:<\/span>\r\n<span style=\"color: #333399;\">&lt;span property=\"ratingValue\"&gt;88&lt;\/span&gt; out of<\/span>\r\n<span style=\"color: #333399;\">&lt;span property=\"bestRating\"&gt;100&lt;\/span&gt; with<\/span>\r\n<span style=\"color: #333399;\">&lt;span property=\"ratingCount\"&gt;20&lt;\/span&gt; ratings<\/span>\r\n<span style=\"color: #333399;\">&lt;\/div&gt;&lt;\/div&gt;&lt;\/div&gt;<\/span><\/pre>\n<p align=\"justify\"><strong>JSON-LD Format: &#8211;\u00a0<\/strong><\/p>\n<pre><span style=\"color: #333399; font-family: Consolas, Monaco, monospace;\">&lt;script type=\"application\/ld+json\"&gt;<\/span>\r\n<span style=\"color: #333399; font-family: Consolas, Monaco, monospace;\">{<\/span><span style=\"color: #333399; font-family: Consolas, Monaco, monospace;\">\"@context\": \"http:\/\/schema.org\/\",<\/span><span style=\"color: #333399; font-family: Consolas, Monaco, monospace;\">\"@type\": \"ThingType\",<\/span><span style=\"color: #333399; font-family: Consolas, Monaco, monospace;\">\"name\": \"Thing Name\",<\/span><span style=\"color: #333399; font-family: Consolas, Monaco, monospace;\">\"description\": \"Thing Description\",<\/span>\r\n<span style=\"color: #333399; font-family: Consolas, Monaco, monospace;\">\"aggregateRating\": {<\/span><span style=\"color: #333399; font-family: Consolas, Monaco, monospace;\">\"@type\": \"AggregateRating\",<\/span><span style=\"color: #333399; font-family: Consolas, Monaco, monospace;\">\"ratingValue\": \"88\",<\/span><span style=\"color: #333399; font-family: Consolas, Monaco, monospace;\">\"bestRating\": \"100\",<\/span><span style=\"color: #333399; font-family: Consolas, Monaco, monospace;\">\"ratingCount\": \"20\"<\/span><span style=\"color: #333399; font-family: Consolas, Monaco, monospace;\">}<\/span>\r\n<span style=\"color: #333399; font-family: Consolas, Monaco, monospace;\">}<\/span><span style=\"color: #333399; font-family: Consolas, Monaco, monospace;\">&lt;\/script&gt;\r\n\r\n<\/span><\/pre>\n<h2><span class=\"ez-toc-section\" id=\"Create_and_Implement_Review_Schema_Markups\"><\/span>Create and Implement Review Schema Markups<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">The best way to create and implement the markups using\u00a0the\u00a0<a href=\"https:\/\/www.google.com\/webmasters\/markup-helper\/u\/0\/\" target=\"_blank\" rel=\"noopener\">Google Structured Data Markup Helper<\/a>\u00a0or else you need a developer.<\/p>\n<p style=\"text-align: justify;\">You can also use the example of the codes we&#8217;ve provided above in the blog. Moreover, here are some free tools available for your ease that pull the needed information and create the review schema markups that can be later on directly inserted into the website.<\/p>\n<ul>\n<li><a href=\"http:\/\/schema-creator.org\/review.php\" target=\"_blank\" rel=\"noopener\">Schema-Creator.org<\/a>\u00a0is one of the many tools available online for this, but also the easiest way to get the code you need without all the hassle and confusion.<\/li>\n<li>For an Aggregate Rating markup, use the Web Code Tools form.<\/li>\n<\/ul>\n<p align=\"justify\">So, This is all about Schema Markup, the formats which are used, and Review Schema Markups for the product and services with examples. These are some markups of reviews and rating schema that will definitely help you to make an effective search result presence.<\/p>\n<p align=\"justify\"><strong>Also Read: <a href=\"https:\/\/www.cdnsol.com\/blog\/digital-transformation-in-banking-and-financial-services\/\" target=\"_blank\" rel=\"noopener\">Digital Transformation in Banking &amp; Financial Services<\/a><\/strong><\/p>\n<p align=\"justify\">\n","protected":false},"excerpt":{"rendered":"<p>A quick guide to creating and implementing review schema markups for your business products and services? Explore more with CDN Software Solutions.<\/p>\n","protected":false},"author":1,"featured_media":4685,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1496],"tags":[1636,1635,1634,1101,1100,434],"class_list":["post-890","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-transformation","tag-aggregaterating-schema","tag-review-schema","tag-review-schema-example","tag-review-schema-markup","tag-schema-markups","tag-structure-data-markup"],"_links":{"self":[{"href":"https:\/\/www.cdnsol.com\/blog\/wp-json\/wp\/v2\/posts\/890","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cdnsol.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cdnsol.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cdnsol.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cdnsol.com\/blog\/wp-json\/wp\/v2\/comments?post=890"}],"version-history":[{"count":13,"href":"https:\/\/www.cdnsol.com\/blog\/wp-json\/wp\/v2\/posts\/890\/revisions"}],"predecessor-version":[{"id":4686,"href":"https:\/\/www.cdnsol.com\/blog\/wp-json\/wp\/v2\/posts\/890\/revisions\/4686"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cdnsol.com\/blog\/wp-json\/wp\/v2\/media\/4685"}],"wp:attachment":[{"href":"https:\/\/www.cdnsol.com\/blog\/wp-json\/wp\/v2\/media?parent=890"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cdnsol.com\/blog\/wp-json\/wp\/v2\/categories?post=890"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cdnsol.com\/blog\/wp-json\/wp\/v2\/tags?post=890"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}