What your Users Really Expect From your Mobile App?
Monday, July 9th, 2018
Is your mobile app falling short of your users’ expectations? A recent survey has revealed 51% of respondents have deleted/uninstalled an app from their mobile phone a week ago or less. Gaining customer satisfaction on the small device has become of paramount importance. Customer satisfaction is the byproduct of value addition. And, few software development companies can achieve that for you.
While social media apps dominate the market in terms of usage, gaming apps are close behind. Business apps have become focal to any enterprise’s success.
If you are trying to entice your users with a business mobile app, it is desirable to hire mobile app developers who know the in and out of building engaging user experiences and highly functional mobile apps. Because, as numbers show, 32% people delete apps for the reason that they had no use.
Top mobile app developers vouch for this- make apps that are needed by your users. Otherwise, your app can be just another drop in the ocean. Understanding what users actually expect out of your mobile app is the first step towards delivering it to them.
Know Your Audience Well – Building Mobile Apps That Stay
Here are some insights into your users’ minds. Tailor your mobile app development services for the people who will use it. Adorn your mobile app with these critical necessities to help it say in the market-
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2 Second Load Time –
Studies have shown that the average mobile app user has little or no patience at all when it comes to her app experience. If they click on your app and it takes any more than 2 seconds to open, they are already on their way to get rid of it. Mobile app development companies build this critical factor as their USP. It is so imperative because everything else starts right after it. This is the first impression you get to make. Build a swift and speedy mobile app that opens with a touch, within two seconds!
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Design it Just Right –
Another interesting aspect that users stick with to determine whether or not they like an app, is the design of your app. The buttons, logos, text, images, and all other designing elements must melt in the eye- revealing only what is necessary. When it comes to mobile app designing, finding the sweet spot is key. Mobile app developers who can balance branding and user experience in a mobile app are the best. You need a developer who understands what destroys the experience of a mobile app and what enhances it.
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Intuitive Experiences are The Best –
An intuitive mobile app goes a long way in making the user feel at rest. For example, if your mobile app needs the user to input their phone number, it is intuitive for your app to change the keyboard to the numeric one. This reduces the action steps for the user and eases his task. Don’t we personally love it when a mobile app does not need us to enter our email address- it just takes it off the historical data? These little nuances add to the bigger picture- making the user experience seamless.
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Mobile App Personalization –
Users these days have no clear demarcation between companies and businesses. They compare you to Amazon’s services and user experience, and so on. Personalization is the key to lasting user engagement and lower delete rate. Personalizing a mobile app experience can consist of altering the brightness of the app, the content it offers, its features, etc., to the preferences of the user. Mobile app development companies are raging with app personalization features. These are not critical for no reason. User engagement levels and in-app purchases skyrocket when they feel the app is ‘just right’ for them. Deliver irrelevant content and they will bid you well.
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Eliminate the Undesired –
Chop off parts of your mobile app that don’t serve any purpose of your users. Undesirable features and attributes in a mobile app spoil the users’ experience, even when it is a simple journaling app. Give them the basic functionalities and take out the rest. A simple app is far more usable than the one with every other functionality. In a bid to create an exceptional app, mobile app developers sometimes build everything into one. Strategize the mobile app development process from the perspective of your users and deliver only what’s desired.
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Seamless Checkouts –
The checkout is the most arduous part of the process for online shoppers. Be it your mobile app or your website, a seamless checkout is a key to sealing deals and blooming your business. For businesses who sell services or products through their mobile apps, a smooth checkout experience is where the magic happens. Ask Amazon, or at least use it- and you’ll know the difference. Give your users the information they need to revise about their order, ask for minimal data, autofill everything you can, and integrate with a reliable payment gateway to offer secure checkouts to your users.
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Look to add Location Awareness–
Location-aware apps are growing by the day. These apps offer their users the information they need- when they need it. No sooner or later. The location-awareness of Tinder made it the popular platform it is today. Otherwise, there would have been minimal difference between Tinder and any other match-making/dating app. Look for ways to integrate location-awareness in your mobile app- and make it worthy for the user. You can be sure of winning.
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Bots and Chats –
People love to chat. Even if it’s with a bot. Integrate a bot into your app if a prompt response is crucial in your business. If you are a NEWS app, allow the users to type in a phrase for your bot to send them related NEWS on the subject. Interaction capabilities within a mobile app experience augment engagement of users and reward the business.
Mobile app development services revolve around delivering seamless experiences and high engagement levels. At the end of the day, everything boils down to these factors. Hire mobile app developers who understand your audience. And, let them create captivating designs and feature-rich mobile apps for your business.
CDN Software Solutions- Your Preferred Mobile App Development Company
At CDN Software Solutions, we convert ideas into apps. We are a leading mobile app development company ready to launch your next big app idea with a bang. At CDN Software Solutions, we take care of the nitty-gritty of software development and build scalable, secure, and robust solutions with interactive, intuitive, and innovative designs.
Customer engagement is one metric you want to win. Engagement levels with mobile apps are a result of the overall app experience including the functional and non-functional aspects of the app. We induce the right experiences into mobile apps to make them a value-addition for your users.
The need of the hour is to avail mobile app development services that are closer to current trends and innovative. Needless to say, we offer end-to-end mobile app development services to businesses across industry verticals.
We are ready to realize your big app idea. Let’s create success for you together!