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How can Information Technology Contribute in FMCG Sector

Fast moving consumer goods is the talk of the town. FMCG industry is the most wide spread industry of the world, that deals with the production, packaging, distribution and marketing of consumer goods like stationery, glassware, paper products, household products, plastic goods, food and dairy products including packaged food products, consumer electronics, hardware and sanitary products, and many more. Not to mention the consumers of FMCG is the population around the globe. With consumers inclining towards the technology day by day, it has become necessary for the FMCGs to adopt information technology to reach their targeted audience.

Some of the very reputed FMCG companies like Coca Cola, Britannia, Pepsi, L’Oreal, Nestle, etc. Has look upon information technology as a mandatory business booster and applied it to make things easy for them as well as customers. The decision makers of FMCG industries have understood that involving information technology is a wise decision to stay ahead of their competitors. The major challenges that FMCGs face are expanding product portfolio, managing Stock keeping units, tracking field employees, managing supply chains and distribution channels, human resource department management including daily wages and payroll, meet distinct requirement of customers, employees reporting, ensuring compliance with changing market trends, get real time access to competitors activities, manage multi-channel marketing, and many more. With these possible complexities FMCG leaders across all industry verticals realize that IT can play a game changing role that can stimulate revenue growth by sparking innovation and thus have started investing in the same.

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Many IT Outsourcing companies have emerged as pioneer in providing Information technology services to FMCGs as they are also well acquainted with the fact that consumer is going mobile and FMCGs do need their services to keep pace with the consumers. Lets see how a FMCG can benefit from information technology:

ERP software : An enterprise resource planner is what an FMCG desperately needs. An ERP system helps manage inventory system, keep track of stock records, manage multiple orders, accounting transactions, control multiple distribution channel, supply chain management, workflow management, Logistics management, MIS reporting. Nobody questions the importance of ERP nowadays. ERPs are now well merged with the working of FMCG companies.

Mobile apps : The major concern of FMCGs is to create a brand value for consumers by serving them at the right time and right place. This is where Mobility solutions comes into existence. With mobile apps capturing major space in users smartphone, they render highly personalized experience. Mobile apps can help consumer locate your product store at ease, surf your product portfolio any time, get alerts on discounts & offers, purchase online from anywhere anytime. Mobile apps can help FMCGs build customer loyalty.

Sales Force Automation : With FMCGs spread over large geography, sales are conducted by different stores located in different areas. It is thus a nightmare for sales and marketing guys to consolidate the things. Sales force automation hence becomes a crucial tool for FMCG organizations. IT companies can help develop sales force solutions that connects clients and suppliers. Capture and track orders, set targets, track field salesman, real time insight into data, stock management, etc are some of the features of sales force automation system.

CRM : Another miracle of Information Technology for FMCGs is Customer Relationship Management and believe me industry leaders love CRM. Reason being, CRM help retain valuable customers and in case of FMCG CRM is practiced at retailer’s or distributor levels. Industry giants are using CRM to setup customer care centers, launching newsletters, giving notifications, etc.

So with these benefits of information technology the FMCGs are rapidly inclined towards IT industries for such solutions. If you belong to FMCG sector and are looking for an IT outsourcing company then International IT events are a good place to look for.

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With an industry experience of 17 years we have helped many retailers and FMCGs with our acumen in web and mobility solutions. We are exhibiting in CeBIT Australia 2017 and can help your business do better.

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