eCommerce has driven everyone’s attention today. It has captured the entire online market which has resulted in higher competition. And those who want to stay ahead in the crowd are constantly shifting their web design and development towards the latest trends.Virtual Reality (VR) and Augmented Reality (AR) are such emerging technology that can change the online shopping experience in years to come.
Virtual reality (VR ) is an emerging technology and together with its its sister technology “Augmented Reality” they can empower retail or eCommerce business. Both has the potential to reshape the world of retail, and almost a third of customers believe that more should be invested in these technologies to ensure that they play a more important role in their shopping experience.
In this manner, e-commerce firms offers superior client experiences nowadays. So, the idea of VR-AR with e-commerce is inevitable.
Surprisingly, 77.24% of buyers abandon their cars before completing a purchase. This indicates that retailers must do much more to convince customers to go ahead with their choice and buy items online.
According to CCS Insight, by 2019 it is estimated that 24 million virtual reality devices will be sold worldwide. From this same research, the market for smart augmented reality glasses is expected to be worth $ 1.2 billion by the end of this year.
How does it work? Your customers would just need to put on a headset, and they will immediately find themselves present at the virtual store. Now, let’s have a look at how these technologies can offer you help in transforming your eCommerce Web Design and Development:
It can help your customers in exploring your showroom virtually
Yes using VR, you can fascinate your customers with virtual showrooms/stores. With the help of VR, your customers can have a similar experience as heading out to a physical store and that too from their place of comfort. Once they put on the headset, they are virtually present at the virtual store and are free to browse virtual products. This provides your customers with a more immersive experience than the simple online shopping one. As, they can see the selected product in 3D, which makes the product feel more real. They feel satisfied while shopping identically if they were present at the physical store.
It can help your customers in visualizing products
It’s different from checking out the product in stores. How? AR allows you to see how certain products or items would fit and look in your home according to the products’ dimensions. This is perhaps the next level of eCommerce which provides a new level of interaction for customers. So, if you want your customers to feel the product at their place instead of merely understanding the dimensions, take a step further to get VR app development solutions integrated into your eCommerce web design and development.
It can help you give your customers a new reason to visit you with more trust
Most of the internet users go shopping online but still not every user is making online purchases even now. But why? Because of the inability of customers to touch and try products before making the purchase which results in trust gap. But, now with the help of AR and VR, users can not only touch but also feel and try their choice before purchasing. Thereby overcoming the trust gap and giving customers reason to keep coming back again and again.
It’s Time to Change Things Around You
So, what are you waiting for? Start incorporating AR / VR technology solutions in your eCommerce development to ensure a wider consumer base. If you planning to craft amazing eCommerce based website and mobile apps for your business .
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